Our Founder’s Story

By Jeff, Founder of Hot Brass

Hot Brass was never just about products. It was about taking back space—physically, mentally, and culturally.

I spent over 30 years serving this nation—as a U.S. Army officer, federal strategist, and builder of national programs. I authored initiatives like the Army Advantage Fund and The Genesis Post Project—ideas designed to modernize how we recruit, integrate, and empower Americans through defense and service.

But institutions don’t welcome disruption. I was told I was “too bold.” “Too different.” Even “dangerous.” So I stopped waiting for permission—and I built Hot Brass.

This brand didn’t start with a corporate launch or investor dollars. It started with belief. My own, and that of three people who stood beside me when Hot Brass was just an idea. Matt, Julie, and Tom have been with me from the beginning—building the vision, shaping the mission, and bringing this brand to life one deliberate step at a time. Together, we’ve created something that didn’t exist before—a brand rooted in boldness, community, and capability.

Hot Brass is more than gear. It’s a declaration. It’s a uniform made of confidence, not camo.

Every round, every stitch, and every box is designed with intention—for the people who’ve been underserved, overlooked, or underestimated in the shooting world. Especially women. Especially people who want more than just tactical performance—they want to feel seen, in control, and connected to something greater.

 

As a husband of 36 years and father to four daughters, I didn’t build this brand just to compete—I built it to lead with purpose. Hot Brass reflects everything I’ve ever stood for: personal agency, decentralized strength, and the courage to step forward even when others say, “not yet.”

This team, this brand, and this mission aren’t here to blend in.
We’re here to disrupt.

Claim your space. ™

Welcome to Hot Brass

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Hear From Our Customers

         

John & Cindy

“There is definitely a difference in recoil, much smoother! Cindy fired 100 rounds of Hot Brass 9mm and 70 rounds of Blazer (very clean ammo) though my Sig. Then looked at the buildup in each of the firearms. Hot Brass ammo is much cleaner. I just used an oil cloth to remove the build up at the end of the barrel. I usually need a brass scraper to get the end of the barrel cleaned. Very Nice Ammo! Well done!”

 
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